At the beginning of 2015, we hit the refresh button and thought “College Campus Takeover”. What better way to get the year started than through a platform of events that would attract over 10,000 students from over 18 universities nationwide? And in that moment, Coca-Cola’s Kuphaka Life was born.
Coca-Cola College Campus takeover aka Kuphaka Life was the first series of college campus events of its kind to storm universities nationwide. It gained us our biggest following yet amongst our target consumer segment, 16-25 year olds by giving them the opportunity to mix, mingle, make new friends and connect with the brand Coca-Cola
Kuphaka Life brought fun through sporting activities such as football, volleyball, basketball, and also kids play such as Flaye, Play Station gaming, obstacle courses. The events also featured a musical line-up with performances by artists selected by Coca-Cola consumers. Artists included Nepman, Bucci, Fikisa, and Gwamba, among others.
Kick starting it all, the Coca-Cola Kuphaka Life crew took the refreshment package to Chancellor College in Zomba. The students and other young people from surrounding areas had a lot of fun.
It was then the turn for other campuses starting with College of Medicine, where students from Catholic University of Malawi, Malawi College of Accountancy, the Polytechnic, Columbia Commonwealth University, Blantyre International University and Exploits University amongst others converged.
Central region campuses had their turn at Bunda College of Agriculture, which saw other near-by colleges join the fun – Natural Resources College, Kamuzu College of Nursing, Gray Matter and MCA just to mention a few.
To close it all it was Mzuzu University hosting northern region campuses.
Through this refreshment platform we brought young people together to create, share and experience moments of Happiness.